Born in the vibrant heart of Manchester, Jamaica, and molded by the rich cultural experiences of Guantanamo Bay, Cuba, Norman Roumell, better known in the music world as Cush Ites, is a true embodiment of artistic diversity and global sound fusion. Currently based in Texas, Norman is not just a singer and songwriter—he’s a multifaceted producer and music visionary whose sound transcends borders and genres.
A Cultural Journey from the Caribbean to the World
Norman’s early life in Jamaica laid the foundation for his deep connection with music. The pulse of Reggae and Dancehall coursed through his upbringing, instilling in him a love for rhythm, storytelling, and socially conscious expression. His time in Guantanamo Bay added another layer of global influence to his creative palette, helping him develop a versatile ear and a worldly perspective on music and culture.
Now based in the United States, Cush Ites channels his Caribbean roots through a modern lens, seamlessly blending Reggae, Dancehall, Hip-Hop, and R&B. His music is not only a celebration of identity but a platform for unity, expression, and change.
Founder of Black Antz Productions
Norman is the driving force behind Black Antz Productions, a creative powerhouse that serves as a launchpad for both his solo projects and collaborative ventures. Through this production house, Cush Ites has developed a distinct sound that merges rootsy vibes with contemporary elements, appealing to both traditionalists and modern music lovers.
He collaborates closely with a variety of influential music entities, including Simple Youth Productions, Duffel Team Entertainment, and Suhfar Records. These collaborations are more than business—they're artistic unions grounded in respect, mutual vision, and a shared love for authentic, genre-bending music.
A Sound That Resonates
The music of Cush Ites is marked by its soulful rhythms, conscious lyrics, and unmistakable Caribbean flair. Whether it’s a hard-hitting Dancehall anthem or a smooth R&B-Reggae fusion, Norman’s work is both catchy and meaningful. His lyrics often explore themes of love, resilience, identity, and empowerment, inviting listeners into a space of reflection and groove.
Songs like “Take You There” and “Money Fi Spend” (available on Spotify) showcase his ability to create infectious tracks that stay true to his roots while embracing modern production techniques. Each release adds to his growing discography and solidifies his status as a rising star with a distinct and respected voice in the global music scene.
Ongoing Projects and Artistic Vision
Cush Ites is currently immersed in multiple music projects that reflect his constant evolution as an artist and producer. Whether in the studio fine-tuning a beat or on stage delivering a high-energy performance, Norman brings passion, precision, and authenticity to everything he does. His work ethic is grounded in a mission to uplift and inspire through music that speaks to the heart and soul.
While embracing the digital era, Cush Ites remains loyal to the organic essence of music creation. He stays deeply connected to his cultural roots, ensuring that every beat, lyric, and melody carries meaning and resonance.
Connect with Cush Ites
Fans and music lovers can stay updated with Norman’s latest releases, behind-the-scenes moments, and upcoming projects through his official platforms:
Website: www.cushites.com
YouTube Channels:
@cushitesmuzic
@blackantzproductions3958
Instagram:
@blackantzprod
@cush.ites
TikTok: @cush.ites
Facebook:
Black Antz Productions
Cush Ites
Spotify: Cush Ites on Spotify
Final Thoughts
Norman Roumell, aka Cush Ites, is more than an artist—he is a cultural ambassador and a creative force who uses music to bridge worlds. With deep roots in the Caribbean and a sound that speaks to global audiences, Cush Ites is a name to watch in the evolving music landscape. As he continues to break barriers and touch hearts through his artistry, one thing is clear—Cush Ites is here not just to entertain but to enlighten and elevate.
