Common Mistakes To Avoid In Packaging And Branding

Packaging And Branding

We’re all familiar with packaging and branding, but it’s important to remember that there are common mistakes to avoid when packaging and branding your product. The wrong decisions could damage your brand’s success and bottom line, so in this blog post, we’re going to run through some common mistakes that many companies make when packaging and branding so you can be sure you don’t make the same mistakes.

Not Doing Enough Market Research

Market research is an essential part of every business, and any product’s packaging and branding should not be an exception. Without appropriate market research, you’ll be flying blind and risk making decisions that are not informed by consumer data.

Apart from the obvious reasons for conducting market research (to understand your target market better and make more informed decisions), several other benefits come from doing so. It can help you create an accurate and specific brand message, discover a big difference between you and your competitors, identify the right channels to promote your product and ensure that your packaging and branding have a better chance of resonating with your target market.

Not Tailoring Your Packaging To Your Target Market

Your target market should be the focal point of your packaging and branding decisions, and if your packaging isn’t tailored to your target market’s wants, needs, and aspirations, then it’s not likely to be successful. It’s important to consider the demographic of your target market, such as age, gender, income level, etc. Still, it’s also essential to go beyond that and to understand their wants, needs, and aspirations.

What kind of message do they want your product to send? What kind of benefits are they looking for from your product? Answering these questions will help ensure that your packaging and branding are tailored to your target market and, therefore, more likely to be successful.

Overlooking The Importance Of A Quality Design

Poor design will be a huge turn-off for potential customers and can instantly give the impression that your business needs to be more experienced or your product is of low quality. Whether you’re creating your packaging and branding design in-house or hiring a professional designer, it’s essential to consider how the design looks and feels and how it will come across to potential customers.

Packaging Design

Be sure to consider how the design works with your brand message and ethos and ensure that the design you choose is high quality and engaging.

Not Being Unique

It’s important to stand out from your competitors, and one of the best ways to do so is through your packaging and branding. If you’re not being unique, there’s a good chance that potential customers will see your product as just another generic option and overlook it in favor of something that stands out.

Think carefully about making your product stand out from the crowd.  If not, can you tweak something to ensure that your packaging and branding are unique, engaging, and stands out?

Not Thinking About Unboxing Experiences

The unboxing experience is becoming increasingly important as consumers continue to shift to online shopping and users on social media platforms, such as Instagram and YouTube, continue sharing their unboxing experiences. It’s essential to create a positive and memorable unboxing experience for your customer, so think carefully about how the customer will open the box and how you can make the experience special and unique.

Everything from the packaging materials to how the product is presented in the box should be considered to ensure that the unboxing experience is as positive and enjoyable as possible.

Failing To Test Before Launch

Much like market research, testing is an important part of the packaging and branding process and should be done before the product is launched. By testing, you can get insight into how customers and potential customers will react to the packaging design and identify any areas that need to be tweaked before the product is released to the public. Testing can also minimize the risk of making costly errors and ensure that the packaging and branding are more likely to resonate with your target market.

Not Creating A Clear Brand Message

Your packaging and branding should be immediately recognizable and obvious to potential customers what the product is and what it offers. This is why it’s so important to create a clear and concise brand message that tells potential customers exactly what your product is and what it offers.

Using Stock Photos

Using stock photos can give the impression that your brand is low quality or that your product is just a generic offering, which is why it’s best to avoid using them when possible. It’s much better to use genuine photos of your product and customers enjoying it or real-life images of the people responsible for creating or producing it. This will help create an authentic and trustworthy brand image and make your product more appealing to potential customers.


Not Making Your Packaging Eco-Friendly

Eco-friendly packaging is becoming increasingly important as consumers become more mindful of their environmental impact and businesses strive to become more sustainable. It’s important to consider this when packaging and branding your product, and there are several ways to make your packaging more eco-friendly. Consider using biodegradable and recyclable materials and minimizing the plastic used in the packaging.

This will not only help you to be more sustainable, but it could also help to make your product more appealing to potential customers who are mindful of its environmental impact.

Ignoring The Importance Of Labels

The right label can add an extra level of professionalism to your product and help to ensure that it stands out on the shelf.  So it’s important to include all relevant information, such as ingredients and instructions, and your branding.

Labels are a great way to differentiate your product from others on the shelf. So pay attention to the importance of high-quality labels when packaging and branding your product.

Not Defining Your Visual Identity

Your visual identity is a key component of your brand, and it’s important to ensure that your packaging and branding are consistent across all your communications and digital marketing. This means thinking carefully about the colors, fonts, and other design elements you use and ensuring they stay consistent. This will help create a strong and recognizable visual identity for your brand and make it recognizable.

Not Choosing The Right Packaging Materials

Different packaging materials can greatly impact how your product looks, feels, and even performs. So choosing the right materials for your product is important. Consider things like the quality and durability of the materials, as well as how the materials will enhance the look and feel of your product.

Is the packaging durable enough for the intended use? Is it attractive enough to appeal to potential customers? Answering these kinds of questions will help you to make more informed decisions.

Not Taking Advantage Of Custom Packaging

Custom packaging has become increasingly popular recently, and it’s easy to see why. It’s an easy and cost-effective way to ensure that your product stands out from the crowd.

From printed boxes and bags to custom wrapping and foiling, there is a range of custom packaging options available, and it’s worth exploring which ones would be best for your product. Not only will it make your product stand out, but it could also be a great way to add perceived value and make it more attractive to potential customers.

Not Planning For Logistics

It’s easy to overlook the importance of planning for logistics when it comes to packaging and branding. Still, it’s important to ensure that your packaging is designed to fit the needs of the distribution process.  Neglecting to consider the logistics of the distribution process could lead to unnecessary delays and errors. So it’s essential to plan and consider how the packaging and branding can help to make it more efficient.


Packaging and branding are essential components of the modern business, and getting them right can have a big impact on the success of the product and brand’s success. It’s essential to consider all the details when packaging and branding your product. And to ensure that you’re avoiding the common mistakes that can cause costly errors. Careful consideration of market research, trends, and regulations is essential to ensure that the packaging and branding are successful.

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