Local Business Marketing Strategy: A Definitive Guide

 

Developing marketing strategies for your local business can be an uphill battle. However, this blog saves you from the struggle and helps curate the perfect plan to help your business grow and nurture potential and existing prospects.

 

Did you know that about 97% of users understand more about local businesses online than on any other channel?

 

Local businesses are brands that cater to local audiences around their region and demographics. Local marketing is a strategy that targets an audience restricted to a certain radius where the business is set up.

 

With around 88% of mobile users visiting or calling a local business they found on Google search within a day, having a good online presence evidently matters a lot. Local marketing works for any business that has a physical setup, especially for brands that have an offline locally-based business and cater to their customers in person.

 

Local marketing helps you hone the resources and nurture a selective audience that actually has a higher chance of conversion and might show up at the shop from your advertisements. The key is to accurately define your buyer’s profile and understand your audience better based on their demographics that include their age, gender, etc., psychographics that includes their purchase behavior, what they like better, etc., and geographic locations that include their residing areas, most visited places, etc.

 

Continue reading to find out some marketing tactics to attract new customers and strengthen the impact of your marketing efforts.

Local Business Marketing Strategies: To ramp up your brand’s success

Here are some marketing strategies to help you grow your local business and nurture your targetted audience.

1.   Understand your audience

Growing your business without a plan is as difficult as climbing a mountain without a plan. Understand your audience first. Know their interests, lifestyle, where they are, who they are, and why they wish to purchase from you. Deliver solutions that empower them.

 

Speak with them, take surveys, and send them relevant emails. Build your customer support team, and ask them questions that go beyond the product. Generate insights using their data and develop personas. With a clear understanding of your customers, you also understand how to pull it together and take make an achievable, sensible, and actionable strategy.

2.   Foster loyalty through social media

Fostering loyalty through social media by having a robust presence can help you attract new customers. Brands who post consistently, have an interesting profile and take full advantage of user-generated content tend to get more traction and new clients. Tell stories about the brand, display BTS videos, make short “how to” videos depicting the various purposes and uses of your product or service, find ways to educate customers around your niche, and much more.

 

Allow your customers to interact with you and produce more UGC, conduct surveys, and organize contests, motivate them to use your hashtag. You can also go live and interact with your audience.

3.   Create a customer-centric website

One most popular ways to develop a customer-centric website is to leverage UGC on the website. Third-party reviews platforms like Taggbox offer you digital solutions like social walls and widgets for Google reviews, Yelp reviews, Facebook reviews, and Airbnb reviews that can be embedded on the website and showcase brilliant UGC.

 

Displaying user-generated content(UGC) on the website can develop trust and build positive brand-user relationships. You can nurture potential clients and build loyalty within existing customers as UGC is the most authentic and genuine form of content marketing.

4.   Create result-driven content

Create killer content that is conversion-driven, helps in building brand-user relationships, and attracts new prospects. Blog posts can be an effective way to increase brand awareness and foster loyalty in the long run.

 

You can create blogs around your niche in the form of listicles, how-to posts, stories, etc. Creating eBooks, courses, offers, free trials, etc. can also help in developing brilliant SEO-friendly content.

5.   Generate traffic from SEO

Google is the best source to build brand awareness and generate leads. Organic SEO traffic is a game-changer as around 86% of users trust the internet to find local businesses. Targeting the right keywords is your best bet, and knowing which keywords would help you get a better ranking is the key.

 

Optimizing your website is another way you can generate more website traffic. Use relevant keywords and power up your content game. Make sure you don’t overdo keywords. Use short URLs, include keywords in your headings, and make sure your site is responsive and fast-loading.

Conclusion

Marketing is the most important part of growing a brand, while customer acquisition and retention are major challenges on high priority. Using the above-mentioned strategies you not only survive in the competitive market but thrive, grow, and give a cut-throat competition.

 

Get a better understanding of your audience, develop the perfect website, generate empowering content, nurture relevant UGC, and build result-driven social media. With these strategies, you can build trust, and brand awareness, generate leads, build a loyal customer base, improve website dwell time, enhance online presence, and most importantly motivate your audience to make favorable purchase decisions leading up to increased conversion rates and sales.

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