For an event, nothing matters more than the quality of the experience. And a big part of that experience is how you purchase and receive your tickets. When fans have a great time getting their tickets, they’re more likely to have a great time at the event itself.
So how can you ensure your ticketing process is as smooth and enjoyable as possible? As a live event ticketing company that has served a sea of clients, we’ve learned a thing or two about good ticketing. Here are our tips:
1. Make it easy to purchase tickets
This seems like a no-brainer, but you’d be surprised at the sheer number of event organizers that make it difficult to purchase tickets. Make sure your ticketing website is easy to navigate and that customers can easily find the tickets they’re looking for. Use the right ticketing platform: one that is easy to use and has
a user-friendly interface. The last thing you want is people getting frustrated and giving up on buying tickets altogether.
2. Offer a variety of payment options
Don’t you feel annoyed when you’re trying to make a purchase and the company only accepts one payment type? Options always come in handy. That’s why you should offer customers various payment options to make purchasing tickets easier. In addition to credit and debit cards, consider offering electronic ticketing options like Apple Pay, Google Pay, and PayPal.
3. Provide clear instructions
After customers have purchased their tickets, ensure they know what to do next. Send them an email with clear instructions on accessing and printing their tickets. If you’re using electronic ticketing, including instructions on how to add the tickets to their mobile device also provides for a positive experience.
4. Make customer service easily accessible
If something goes wrong with a customer’s purchase, they should be able to easily get in touch with someone who can help. Include customer service information prominently on your ticketing website and in all confirmation emails. That way, if there’s an issue, customers will know exactly who to contact and how.
5. Send timely reminders
Customers appreciate reminders about upcoming events, especially if they’ve already purchased tickets. Timely emails or text messages can help ensure they don’t forget about the event and have a great time when it finally arrives.
6. Stay organized
This one’s for you, event organizers. A big part of having asmooth ticketing process is staying organized on your end. Keep track of who has purchased tickets, when they purchased them, and what type of tickets they bought. This will come in handy if you need to contact customers about changes or updates to the event. It will also help you keep an eye on ticket sales and identify any potential problems.
By following these simple tips, you can create a better ticketing process for your live events and provide a positive customer experience. At Lyte, we help you achieve that and more by streamlining the
ticket buying and selling process. Our platform gives you everything that you need to make your customers happy. And when your customers are happy, you’re bound to have a successful event.