Are you a business owner looking forward to creating business cards? If your answer is yes, then you have surely come to the right place!
In this detailed guide, we will mainly focus on letting you know about some of the top tips and tricks by following which you would be able to come up with stunning business cards.
Yes, you heard it right! Just, reading this guide from the start to the end will help you to create eye-striking cards for your business with the aid of efficient business card software. Now, without wasting any more time, let’s get started with a detailed discussion to get a good understanding of this:
About Business Cards
Your business card is something that represents your business. So, you should create it professionally. Also, it should be designed in such a way that people remember your business whenever they see the card.
It means that the business card must have the ability to create a lasting impression on the minds of people. A business card holds your important business details like name, brand logo, and contact details.
As the design of your card is a crucial part of your branding and so, it should have the capability to engage with people and encourage them to find out more about you and your business.
And you would be able to ensure all these things with the help of a simple to understand and well-designed card.
You will find the availability of many business card creator in the market with the help of which, you would be able to create amazing designs. But still, there are certain tips that you should follow as mentioned below:
Important Tips That You Need To Follow
· Always Be Clear On Who, What, Where, And Why
It is the first and foremost thing that you should take into consideration while creating a business card for your brand.
You should be clear on the information that you wish to convey. Always make sure that every detail related to your name, company name, logo, and job title are displayed on your business card. Also, you should think meticulously about which contact details to incorporate.
Striking a balance between offering adequate points of contact is incredibly important. Your main focus should be to do this in such a way that your card does not look cluttered.
Adding your phone number, email address, and website is extremely important. But incorporating your physical address in your business card is optional. If you struggle for space, then you can avoid incorporating that in your design.
· Essentially Focus On The Readability Aspect
You should necessarily take the readability aspect seriously. Otherwise, nobody is going to check and read the information that you have put on your business card. If you are having a lot of information to exhibit, then you may think about shrinking the text size.
But it is not at all a good practice. Although small text can often seem readable on screen, there are high chances for it to turn into an unreadable smudge whenever it is printed. Due to this reason, you should refrain from using texts that are smaller than 8pt.
Another important thing is to focus on the type of font, you are looking forward to using. Whenever it comes to choosing fonts, you should necessarily keep it simple and professional. Never use fonts that are too difficult to decipher such as detailed calligraphic, Comic Sans, etc.
· Decide In Between Colorful And Plain
Bright colors when utilized appropriately can help a business card to stand out. Also, with this particular approach, you would be able to make your card look unique. A lot of creative and design businesses often focus on using this tactic.
So, if you are a business owner who wants his or her brand to look original, exciting, and fresh, then it would be best to stick to this approach. But, that does not mean that you will overlook the power of simplicity.
One of the interesting things to note in this aspect is that a plain black, as well as white design, can be as striking and memorable as a colorful business card. Many people see this simplicity to be more stylish. So, your decision between these two will solely be dependent on your unique business objectives.
· QR Codes
QR codes are known to be a great way in which you can save space for your business card. It offers a neat and clean means of incorporating a lot of information on a card.
The best part about using this element while designing your card through business card software is that it will prevent it from looking cluttered. So, it is the most important advantage that you would be able to get by utilizing QR codes.
It is also a simple way in which you can create a link between your online and printed content. People will scan the code to automatically reach your site.
You will find many of the free QR code generators online that you can use for your requirements. Thus, it means that you can use this extraordinary feature without spending any money, which is considered to be its best part.
If you are thinking that a black and white business card would not look appealing, then one of the best things that you can do is emboss the words. Embossing will aid in creating a 3D and raised effect which in turn helps in adding style and elegance to your card.
Not only that, but the embossing process also helps in making the card more tactile. It is evident from some research studies that engaging more than one sense at a time has the capability to enhance the recall of an object. As a result, there are more chances for people to remember your business.
· Visual Content
Visual content is known to be more powerful than text. The same theory applies to business cards as well. Although, adding some text information is crucial, incorporating some appealing and relevant images can do wonders.
You can use one side of the card to include written content whereas the other side to incorporate more visual elements. If you want, you can even utilize the space to exhibit an image of your product or something related to your business.
Also, you can choose to add your company logo on the back of the card. You can do slight experimentation with this and do whatever you find suitable. But it is not at all recommended to leave it blank.
Many people will say that nobody looks at the back side of the cards, then it is not true. Almost every people flip a business card to check what is written on the back.
· Borders And Bleeds
You should refrain from using borders in your business card design. And there is a solid reason behind this. Irrespective of how much attention is paid to the printing process, it is never 100 percent accurate.
Even if you have created a perfectly symmetrical border, then also it ends up looking unbalanced. Due to this reason, printers always suggest leaving a 3 mm bleed. Also, make sure that the color of the area is the same as the background to prevent any of these issues.
In A Nutshell
So, the above-discussed ones are some of the best tips and tricks that you should focus on following if you are looking forward to creating amazing business cards for your brand. Hopefully, you have found all this information to be valuable.
Now, if you need any sort of assistance in creating and printing business cards, then all that you need is to get in touch with a professional web to print store like WTPBiz today. They will make sure that every process of creating business cards is accomplished.