Digital marketing Packages is one of the most important parts of any business, and is essential in reaching new customers. But advertising isn’t cheap – in fact, it can be quite expensive. So how much do you need to budget for digital marketing? In this article, we’ll take a look at some of the different types of digital marketing and what costs are associated with each.
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What is Digital Marketing?
Digital marketing is the process of creating, managing and executing a marketing plan that uses digital technologies to communicate with customers.
There are many digital marketing packages available, but how much does each one cost?
The price of a digital marketing package can vary significantly based on the number of hours the package includes, the level of customization and integration required, and the technology stack used. However, a basic digital marketing strategy typically runs between $2,000 and $10,000 per month.
Digital Marketing Services Includes:
- Research and strategic planning
- Marketing audit
- Marketing plan development
- Brand messaging & development
- Campaign development
- Search engine optimization (SEO)
- Social media marketing
- Influencer marketing
- Email marketing
- Content creation and marketing
- Copy editing
- Creative design
- Web UI / UX designs
- Media planning and buying
- Paid search advertising
- Paid social advertising
- Geo-fence advertising
- Programmatic advertising
- Landing page development
- Conversion rate optimization (CRO)
- Marketing automation
- Lead nurturing campaigns
- Account based marketing (ABM)
- Linkedin outreach and automation
- Webinar setup and marketing
- Hubspot training, onboarding & implementation
- Custom website development
- Website maintenance
- Website ADA compliance
- Video development
- Data analytics setup & analysis
What are the Basic Components of Digital Marketing?
Digital marketing is the process of creating, managing and executing a strategic plan to attract, engage and convert online visitors or customers into buyers. The goal of digital marketing is to build brand awareness, create interest in your product or service, and drive leads or sales through online channels.
Digital marketing can be broken down into five core components:
1. Creation: This includes developing a strategy, designing a website, creating content, and setting up effective social media profiles.
2. Acquisition: This includes finding and targeting potential customers through advertising and search engine optimization (SEO).
3. Engagement: This includes building relationships with customers through email marketing, customer surveys, and social media engagement.
4. Conversion: This includes converting leads into customers by implementing effective lead nurturing and conversion strategies.
5. Measurement: This includes tracking the performance of your digital marketing campaigns to determine their effectiveness.
How Much Does Digital Marketing Cost?
Digital marketing is a process of using the internet and digital technologies to create, manage, and measure the return on investment (ROI) of marketing activities.
- Search engine optimization: $1,000-$8000
- Social media advertising: $4,000-$10,000
- Pay-per-click advertising: $9,000-$11,000
- Hiring a professional freelancer for SEO costs about $50-$130 per hour
- Hiring a digital marketing agency costs about $650-$1,500 per month
- One SEO campaign or project costs about $1,000-$9,500.
According to a study by eToro in 2018, the average cost for digital marketing is $3,813 per month. This figure includes both direct costs, such as software and services, and indirect costs, such as lost opportunity costs from not reaching potential customers.
The figure is likely to increase as the digital landscape becomes more complex and saturated with competing offers.
There are a number of factors that can affect the price of digital marketing services, including the size and complexity of the project, the number of channels being used, and the skill level of the consultants involved.
There is no one answer to this question since digital marketing costs can vary greatly depending on the size and complexity of your business, as well as the services that you choose. However, some ballpark figures might give you a sense of how much digital marketing can cost you. For example, in 2018 Forbes reported that a basic digital marketing campaign typically ranges from $2,000 to $5,000 per month. So if your business is smaller or less complex than more high-profile brands, then a lower-cost option like Google AdWords could be a better fit for you. If your business has greater potential and needs more intensive engagement from online channels such as SEO (search engine optimization), social media management or email marketing campaigns, then Expect Media’s rates may be more appropriate.