Most people know that guest blogging is an excellent approach to increasing your content’s visibility and expanding your audience. Leo Widrich utilized guest blogging to turn his firm, Buffer, into a multimillion-dollar enterprise.
However, if you’ve utilized guest writing to grow your audience, you may have discovered that it doesn’t always result in new subscribers and that the advantage is often fleeting.
So what can we act to enhance the effectiveness of guest blogging as a strategy for boosting our audience? To begin, here are seven frequent guest blogging blunders to avoid.
Not Making a Statement
Being highlighted on a blog is insufficient. To persuade a blog’s followers to subscribe, you must stand out. Remember that sites that allow guest contributions often include other guest writers. And people aren’t subscribed to all of those other blogs’ email updates.
You must guest post on main sites to get attention, but you must also stand out from the other guest bloggers and regular writers of that blog. Examine the blog’s content attentively and consider how you may differentiate or improve it.
While producing high-quality material might be challenging, the good news is that those who contribute often are likely to be busy and may have already shared their greatest ideas. You may differentiate yourself by including your distinct viewpoint and devoting more effort to your posts.
Guest posts are made occasionally.
Many marketers are aware of the term “branding.” The more exposure your name receives, the more likely people will trust and purchase from you.
That is why you should post on each of your target sites many times. People do not always immediately begin reading or subscribing to your blog.
When people see your name regularly, they will begin to associate it with your material. They will become your dedicated readers if they continue to like what they see.
In summary, guest blogging several times frequently yields greater results than guest posting just once.
Buffer, for example, acquired its first 100,000 clients via guest blogging. Leo Widrich contributed 150 guest pieces over nine months. Additionally, he said that his first few guest blogs generated little traffic but that this steadily improved. Neil Patel contributed at least 17 articles to Search Engine Journal as a guest author. He noted that although the traffic generated by a single article is not significant, it accumulates when you publish many guest posts.
Choosing just top-tier blogs or the incorrect blogs to target
Many bloggers would guest post on the most popular blogs in their area. This strategy makes sense since such blogs will often provide you with the most exposure to your target demographic.
However, there are situations when you might get greater traction by targeting lesser-known blogs with a sizable following. Because top writers seldom guest post on lesser-known sites, it’s typically simpler to be recognized and develop material that wows the visitors.
Similarly, you may target blogs with a similar readership but are not as niche-focused. For example, if you write about web marketing, you may publish an article on a business blog rather than an SEO blog.
I’ve used these strategies to expand my following, and business blogs consistently generate more subscribers than other types of digital marketing blogs. Because the viewers of those business blogs are not used to reading high-level digital marketing material, it’s simpler to get attention and establish a reputation as an expert.
While you should continue seeking possibilities to write for high-profile blogs for credibility and exposure, you should also explore less apparent alternatives.
I’ve seen some individuals guest post on major sites and write excellent pieces. They do not, however, market themselves. When guest blogging, keep in mind that the objective is to get the reader to subscribe to your blog or visit your website.
In a handful of ways, guest posts should be distinct from pieces on your blog:
● Increase your trustworthiness by including more data, facts, photos, or other content. Bear in mind that the guest blogger’s readership is not as acquainted with your successes as your audience.
● Ascertain that you include a call to action and maybe an incentive for readers to subscribe to your site.
● If you anticipate a high volume of visitors from a guest post, consider providing an opt-in bonus for that blog post on your site.
For instance, I produced a piece on content syndication for the AHrefs blog, knowing they would promote it through Facebook advertisements. As a result, I prepared a relevant PDF titled 10 Places to Syndicate Your Content for Massive Exposure and sent them to the following landing page. Occasionally, it helps conceive your guest piece as a lengthy squeeze page designed to generate new subscribers. Include a great deal of information in your essay, but don’t forget to persuade readers to visit your website afterward.
Neglecting to Promote Your Guest Post
One of the most beneficial aspects of guest blogging is exposure to another’s readership. However, just because you are receiving significant exposure does not mean you should neglect to market your post.
Promoting your content may result in more traffic, social shares, and connections, benefiting your site. Additionally, if the host blogger recognizes the popularity of your piece, they may include it in future blog posts or give you other guest blogging chances.
Before publishing your guest article, consider how you will market it. Prepare to carry out your marketing strategy on launch day.
Create a strategy for promoting your guest pieces when they are published. For instance, your strategy may involve sharing it on social media and including a link to it on your blog.