What is the purpose of a guest post?
It’s called “guest posting,” and it’s when you write something for someone else’s website (or blog) or website (s). Bloggers who want to be guest bloggers write guest posts for websites or blogs in their field.
Guest blogging has plenty of benefits for websites that use it. It brings traffic from the site where your guest post is published to your site. As more people read your articles and visit your website, you become more well-known.
When you add links from your site to a guest post, it adds value and increases your site’s authority. With time, web spiders notice that your site has been getting a lot of high-quality backlinks from high-authority niche websites. This helps your site get more traffic from search engines.
Before we talk about the dos and don’ts of guest posting, let’s look at how guest posting can help your site.
There is a common belief that guest posting is just a way to get more links, but this isn’t true. As a link-building strategy, guest posting has a lot more to offer, and let me clarify to you: It won’t die any time soon.
Even though guest posting can help you get backlinks from relevant websites, it can also help you get brand recognition, referral traffic, and authority on the web, so it’s worth it.
Link building is important because Google looks at it as one of the most important factors ranking your website on the SERP.
As a guest blogger, how do you find a job?
If you are going to start guest blogging, you need to spend the first few days building up a list of niche-specific blogs that accept guest posts.
There are a lot of problems you can have while looking for guest blogging opportunities. One of the most difficult things is getting your guest post approved.
There are many ways that you can find guest blogging jobs. We’ll talk about some of the best ones below:
Google’s search engine
One way to find guest post opportunities is to search for “your niche+blogs” on Google. Check the websites of the blogs on the list you made to see if they accept guest posts similar to the type of work you want to write.
Find out the domain authority and rating of these blogs to figure out where posting on these sites will be good for your site. People who want to write guest posts should look for blogs that meet these requirements and contact them.
Learn how to use advanced search operators.
A long list of Google advanced search operators can help you find guest blogging jobs. You can use them to find jobs. Most of these search commands are words or phrases about guest blogging.
Communities for Guest Posting
There are a lot of online groups that help guest writers connect with bloggers in their fields. You may not be able to connect with the biggest blogs in your field on these platforms, but they can be a good place to start when you start guest blogging.
This is another good way for guest bloggers to find the best and most relevant blogs in their niches. These directories also tell you how many people visit the blogs on their list each month, which makes it even easier for you to choose which ones to look at.
Communicate With Blog Commentators
Once your blog is on a site, you’ll get a lot of comments from people who read it. This is a great way to connect with the people who follow the blog you’ve written on and, at the same time, build your credibility in their eyes. This helps you find more ways to get backlinks in the future.
Utilize Social Media to Generate Guest Posting Opportunities
Using social media can help you find opportunities to write guest posts for other people. Be it on Facebook, Linkedin, or Twitter, keep looking for opportunities to write guest posts. You can join groups on these social networking sites to connect with bloggers or web admins willing to let you write guest posts for their blogs.
Prod Your Relationships
To find guest posting jobs for yourself is one of the easiest ways to do it. Most people know a few bloggers in their field. As a starting point, people can look for places where they can guest blog.
Get in touch with your blogging friends and tell them what you need. They can then connect you with other bloggers who can help you build links through guest posting.
Analyze the Backlinks of Competitors
The same way you find guest blogging opportunities, your competitors will do the same thing. You can look at their backlinks to figure out where they get their backlinks. Tools like Ahrefs and SEMRush can be very helpful when it comes to finding out about backlinks.
To help you find sites that have recently linked to your competitors, do this. They’ll likely let you write one if they’ve let your competitors write guest posts.
Why Are Guest Posts Generally Rejected?
Outreach specialists usually look for websites with a lot of power. There are many ways to figure out how important a website is.
Use DA to figure out your website or DR to determine how well-known your website is. Finally, these websites put a lot of work into becoming well-known.
Google likes these websites because they’ve put in a lot of blood, sweat, and tears. Fans of these sites also look forward to reading content that has met a certain standard.
So, why would a website like this allow a guest to post from someone they don’t even know?
Most guest post opportunities are turned down because they don’t want to lose their hard-earned credibility with search engines like Google and the people they want to reach.
Is Profit the Only Motive?
No. Money is indeed important. But if you’re trying to get in touch with real websites to help their users, things are a little more different.
You may be able to get a free guest post from these websites even though they might ask for money at first. You must be able to show that the content you’re going to offer is worth the money.
People who write for these sites want to make their content more valuable to those who read it. In the Stan Ventures team, we have a lot of experience making people who run websites like this understand how important the content we write is. If you have the credibility and authority, these site owners are looking for.
The guest posts Marie Haynes and Barry Schwartz would write for Stan Ventures would never be turned down by us because they are well-known people. We have no reason to turn them down if they are good at SEO.
What About the Author’s Credibility?
Definitely! People who run websites always check the person’s credibility who wants to write a guest post before letting them do it.
People are looking more for content written by experts now that Google uses E.A.T. (Expertise, Authority, and Trustworthiness) as one of the main factors in ranking.
How can one become an expert or develop a profile that will pique the interest of website owners?
If possible, the outreach specialist should be someone who knows a lot about the field in which they are doing outreach services.