Whether you want to increase awareness for your brand, position yourself as a thought leader in your industry, or make some additional income from the side, creating and uploading videos is a great way to do it. The best part? You don’t need expensive video equipment or professional video editing skills to get started! In this article I’ll share my personal experience with YouTube SEO and show you how I managed to rank for a keyword that gets over 150,000 searches per month in just two months!
YouTube SEO (Search Engine Optimization) is a process of making your YouTube videos rank higher in the search engine results. The key to this is deciding what words you would like people to search for and then including these words in your video. To do this, you should include short phrases that are easily remembered when naming your video. Also, you should consider describing your video in detail in the title.
Creating Your Channel
The first step to ranking your YouTube videos is creating your channel. This is the easiest way for you to start gaining subscribers, views, and in turn, ranking in the search engine. The more subscribers you have, the easier it will be to gain rankings when using auto-promotion techniques.
Preparing your videos to rank
Preparing your videos to rank is very important if you want them to get seen. You should optimize your video for YouTube recommendations with tags, captions, and description cards. Uploading them to popular channels with similar-interest viewers is also helpful. Make sure the video is long enough so it won’t be cut off when recommending on YouTube.
Choosing your keywords
This is an important point because it affects the rankings of your videos. You want to make sure that you use keywords that are specific and related to your niche. This way, Google will associate your video with what people are looking for in your area. If you don’t do this, Google won’t know what your video is about and it will get lost in the pile of videos on YouTube.
Optimizing your video descriptions
Your video description is the one place where people are bound to look, so you might as well spend time crafting it. Make sure that it has keywords in the first paragraph and tags in the second paragraph. Use your keyword phrase at least once, but don’t go overboard on this.
Uploading your videos
Start by creating a video with the most compelling content. If you’re still unsure of what to talk about, think about the problems your audience faces and how your product will help solve them. Next, include some keywords that are related to your industry. This will help with search engine optimization.
Your channel design
Your YouTube channel design is one of the most important parts of your YouTube marketing strategy. It’s the first thing viewers see and it attracts their attention. The most popular designs are clean, simple, and professional-looking. You can change your design to match seasonal interests, current events, or a new company logo.
Add links to external sites in your content
To rank your videos higher in the search engine results, you need to add links. This will help Google know which are the most relevant pages for your video. These links should be related to the topic of your video.
In conclusion, there are a number of ways to rank your YouTube videos. Uploading content frequently is a good way to improve search engine rankings and attract more viewers. You can also create a video that will resonate with people emotionally. If you can help people feel something, you’ll be able to build a loyal fan base.