Here are my top tips for optimizing your Pinterest account and your strategy for sharing your blog content and sending interested traffic to your website:
1. Set up your Pinterest business account and rich pins
First, if you are using Pinterest for your business, I recommend that you set up a free Pinterest business account and turn on “rich pins”.
Rich pins pull information from your website’s metadata on Pinterest.
For example, when you share a pin linked to one of your blog posts, the rich pin will automatically be titled with your blog post title and will include an excerpt from your blog post that you have set up in Squarespace.
(You can still type in a specific Pinterest title, which we’ll cover next, so this excerpt from the blog post is essentially additional information that comes along with your pin, helping to boost your Pinterest SEO.)
Pinterest Rich Pins not only make your life easier because your pin is already tagged and captioned with useful information (keywords!), But Pinterest also ranks Rich Pins higher in search results.
2. Perfect your SEO on Pinterest
Like other search engines, Pinterest uses the information associated with your pin to determine your ranking in user search results.
With this in mind, you will want to strategically create each of your pins to ensure that it is optimized to perform well in the Pinterest search algorithm.
What the Pinterest algorithm is looking for
There are few things that Pinterest looks for when choosing which relevant pins to share in a given search query:
• pin title + description
• rich pin metadata (blog post title, post excerpt)
• “quality” pin (how well has it been received by those who have seen it?)
• Pinner “quality” (do you set regular and quality content?)
• link content (is the content on the page you are linking to relevant to your search terms?)
How to Create SEO Rich Pins
That means, to perform well in Pinterest search result rankings, you’ll want to:
• Make sure your pins are configured as rich pins.
• Write a keyword-rich pin title and description that uses actual terms that people search for on Pinterest (a simple search on Pinterest’s search bar will return popular search terms for that topic).
• Pin to relevant forums and groups that really want to engage with your content.
• Post regular and quality (ie relevant) content on your own boards.
• Make sure you promote your pins accurately – Any keywords you use in your description must match the keywords that are actually used in your blog post.
3. Create professional looking pins
Now, let’s talk about creating your pins!
Whether you’re using professional design software or a more user-friendly (and free!) Platform like Canva, it’s essential that you create clear, professional, branded pins that:
• clearly express the content of your link
• encourage viewers to find out more by clicking on your website
• establish and improve your brand identity
Although the pins can be of various sizes, Pinterest recommends sticking to 1000×1500 pixels, which even prioritizes in its search results.
I recommend using design software like Canva, which has a large collection of appropriately sized pin templates that you can use to create your own branded pins.